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PROGRAMS AVAILABLE

Programs

The baccalaureate program is accredited by the Association to Advance Collegiate Schools of Business. The School offers the Bachelor of Science in Business Administration with seven areas of concentration.

 Accounting

The concentration in accounting includes courses in basic and intermediate accounting, and in specialized fields such as cost accounting, auditing, and taxation. The program provides education for those who intend to become certified public accountants as well as internal auditors, industrial accountants, or corporate or government managers who will make decisions based on accounting information and operate control systems using accounting principles. Furthermore, the field provides an excellent background for graduate study in business law, tax law, and economics. Prospective accounting majors should note that many states have implemented a 150-hour requirement to sit for the CPA exam. Students should contact their State Board of Accountancy regarding rules and regulations to sit for this exam.

Finance 

A concentration in finance provides training in corporate finance, investments, and financial institutions. Many graduates with a finance concentration accept positions with top investment banks and leading commercial banks. A finance concentration also prepares students for positions at non-financial firms, and many graduates accept positions with leading manufacturers and service providers throughout the world.

International Business 

This program is designed to prepare students for a career in worldwide enterprises. Because a majority of positions in international business are counterparts to those in domestic business, they require the same fundamental competence in the functional fields of accounting, finance, management, and marketing. Therefore, international business majors are encouraged to also major in one of these functional areas.

 In addition, international business requires special skills to adapt management methods to the needs of foreign environments. The concentration is intended to prepare the student for administrative and functional positions in international operations of multinational companies; for work in export-import; for careers in the national or international governmental agencies concerned with international trade or development; for the establishment of international businesses; and for careers in commercial and investment banking on an international scale.

Management 

Management is one of the major functional areas of any private sector business or corporation. The term "management" has a broad definition, covering all aspects of employee relations and human resource management. Because employee relations activities are central organizational functions, contemporary corporate human resource managers are faced with a myriad of challenging problems. These challenges have thrust this professional field onto center stage in the realms of business, industry, and government. Four management tracks at Georgetown give students cutting-edge competency for a specific career. Furthermore, these tracks are direct responses to the "voice" of the employment marketplace. Students completing the management concentration are required to take two core courses and to complete three electives within one Management Specialization Track. The tracks are Managing the Technology--Intensive Organization, Managing Human Resources, New and Small Business, and Leadership and Change.

Marketing

Marketing, as a discipline, is centered on creating value: creating shareholder value in profit-maximizing firms by generating superior returns on investment, or creating social value through organizations whose overarching objectives include contributions to the common good.

Marketing has been called the entirety of the business from the perspective of the customer, highlighting both the ultimate importance of customers to business success and the pivotal role that marketing plays in connecting customers to the business.

Accordingly, marketing predominates in most companies as the interpreter of customer needs and behaviors (critical information to the business), the architect of products for customers (the output of the business), and the steward of customer relationships (the bond between the business and the customer).

Most commonly, marketing has organizational responsibility (and accountability) to formulate, implement, and monitor specific strategies and tactics for serving high potential markets with the right offerings (goods and services) and effective programmatic support (traditionally characterized as the 4 Ps: product, price, place, and promotion).

Students who complete a marketing concentration will be prepared for entry-level careers in brand management, customer account management, advertising, market research, and consulting.

Operations and Information Management (OPIM)

The OPIM major grounds students in the management of business processes and information systems. Students learn to understand business processes such as the design of a supply chain. Since the flow of information is fundamental to the management of these complex systems, students also learn to manage information systems, to develop databases, and to use such systems to make informed managerial decisions.

The demand for students who understand business processes and the information systems that support them has been growing rapidly. An entrant into this area must have analytical skills as well as information management and computer skills, as these are necessary to envision and implement new and improved practices. The OPIM major is intended to develop a basic level of competence in both the dimensions of process analysis and information system design, while offering students the ability to further emphasize either field, based on a choice of elective courses.

Individualized Concentration

An individually tailored program may be developed for students whose career goals and objectives are not easily met by one of the standard concentrations.

The student who chooses the individualized concentration should select a faculty member who, in consultation with the student, will chart a course of study including relevant business and other courses in the University that would best meet the student's needs.

The proposed individualized concentration should be submitted in writing to the Associate Dean with both the student and faculty member's signatures and, if approved, placed in the student's file. All amendments to the concentration should also be submitted in writing, approved, and filed.

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